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One reason that I’m so excited about our current strategy focused on these ballot initiative campaigns is, while I do think it’s a very effective way to kind of shape the cultural context that the conversation about animal rights is happening in. Our goal is to kind of build, like, we call it a campaign in a box where we can just send an organizer in a new city, kind of all the resources that they need to organize a really effective ballot initiative campaign and win really ambitious laws for animals.
